Yes, Elijah is flying! As we reach the halfway mark of our Kickstarter kids book project, ‘Motivate Man’, we have raised nearly $3,000! We now have 36 backers from around the world and 200 books going out.
We may also have a funding opportunity which will help us with our future projects, which is very exciting. Once we see how the sales progress on Amazon, we can then calculate what we might need for the next books in our series.
In other promotional activity, Elijah just answered some questions for an Instagram account, which will be published soon. It’s not a big account, but we all have to start somewhere and these collaborations are what helps us to grow. You have to persevere and keep chipping away at it. Then one day you realise you have grown to thousands of followers!
Did you know that we are now on Pinterest? Someone said that Pinterest was popular – so I am trying it out. Please look us up if you are on there.
Finally, we have announced DOUBLE FREE book draw entries for every dollar you pledge, for the next 10 backers only (from backer #37 to #46). That means if you pledge $100 you will get 200 chances to win 25 FREE BOOKS (Motivate Man) for a school or library of your choice! So hurry on over – the link is at the top – click ‘KICKSTARTER’.
Have you ever wondered what being cool means? If you have a teenager in the house and you are a parent, at least you probably know what ‘not cool’ is! In the absence of a dictionary – my definition is that being cool is when you do, have or are something that other people think is cool at that point in time.
So sometimes being different is cool, if it’s something that others aspire to do, have or be. Otherwise, if everyone is doing, having or being it … well, I guess there are lots of people being ‘different’, so there are lots of cool people. Until one minion declares that something else is important and then the cool-o-meter resets to zero.
In fashion, like art, you often see people who are different standing out. When there is something different or unusual about a person, it seems they have the edge. The society of the day deems what that thing is, but it’s the nature of fashion (and art) that there will always be those looking for the next trend, challenging the status quo and discarding the norms of the day. We love traditions but we have come to expect change. We embrace the new breakthrough trend and wonder why it took so long to be realised.
What’s the point? Well, a thought I have been having is about Down syndrome and the whole same/different discussion. You may know the hashtag #MoreAlikeThanDifferent – Do you push an agenda that your child is the same as everyone else, or do you shout out about the differences. Obviously, there’s a time an place for both, but I sometimes wonder.
At the start of the journey, when the world seems to be turned on its head with a Down syndrome diagnosis … Different … the advice is to just treat your beautiful baby as you would any other … Same. We expect other people to view our child as a child first … Same … with Down syndrome second … Different. For Inclusive Education, we expect our child to have access to regular schooling. Same. We expect the curriculum to be modified and appropriate adjustments to be made. Different. Workplaces create dubious reasoning to justify why they could not give someone employment, thinking they have to treat everyone the same to be fair. Same. We call that out knowing that there are many other benefits to employing someone with Down syndrome, including some different to the usual criteria. Different.
Standing out from the crowd can be a good thing. In business, having a point of difference can make your business a success. So if supporters value the difference and provide their custom, a person with Down syndrome can be successful. The more people who value that difference, who see it as a positive thing, even see the ‘overcoming the challenge’ as something cool, the more successful a person living with Down syndrome can become. People with Down syndrome and their families do have to work harder for the same things. Considering the state of the story book on Down syndrome we have inherited, certain countries are very lucky that the tide is turning. That’s in contrast to countries like Iceland and developing countries like China and many other countries around the world where the governments (and therefore many people) just don’t value people with Down syndrome the same way.
So the starting point is to change the story we are telling about what it means to have Down syndrome. We need to promote the similarities and yet sell the differences in a positive way. We can take advantage of uniqueness and transform it into something cool. We need to use social media, a very powerful game-changer putting power in the hands of the people, to change the inherited stories into our new uplifting ones. The fashion around Down syndrome is changing and rather than hiding behind closed doors, people around the world are proudly showing off their successes. The energy is shared and with all the newcomers you can feel the momentum is building.
Dear Blog, Sorry for not posting for a while. I’ve been a wee bit busy! When I was explaining to Elijah about the campaign, talking about the launch, he said, “What, you’re going to put it in a cannon and fire it?” and laughed at his own joke – I love how he makes connections with words.
Well, it’s been quite a week, to say the least! After a weekend of preparation for the launch, including finishing off the video and tweaking the Kickstarter story page, we launched on Monday. Everything went as planned – except for only getting 4 hours of sleep. Then after dropping the kids off at school, I hit the ‘Launch Campaign’ button with a mixture of excitement and nervousness.
Before telling you how it went, 2 things: firstly, please follow our blog if you want to receive notifications about when a new blog appears; secondly, please sign up for our Email News-e-Letter at the top (benefits include entry into free book draws, communication tips, ideas, plans, secret stuff, the works!) We keep your email private, but you can always make up a new Gmail email just for this.
The lucky winner of the Launch prize draw was Instagramer @lonleavittbarker – congratulations! After our random draw (which I put on IG stories) we announced ‘lonl’ had won. I received permission to give the account name and it made my day to hear that her son’s school ‘can’t wait to have these books to share with and teach the children.’ Perfect! Well done! We now have a second draw for 25 books to go to a school when we hit $5,000. More about that on our email News-e-Letter.
Friends and family came to the party and soon the backer numbers and the amounts were rising. It was very exciting to see the funding go past 50% and I think we got to just over 60% by bedtime.
The next day saw us reach 100%, with a BIRTHDAY BANANA backer ($300) securing our initial goal of $1000. We had become a successful Kickstarter campaign. A little bit strategic as I set the initial goal low, but a win nonetheless for two reasons:
Firstly, we are now on record as having had a successful fundraising campaign on Kickstarter. That’s newsworthy – a positive news story – which I was quick to share with media organisations and social media. Anyone browsing Kickstarter will see the green funding bar, showing that we are fully funded, so that is like a tick of approval which may lead to more backers getting on board.
Secondly, once you hit your target, the money is secure. Had I put $10,000 on it and we had pledges worth $9,500, we would receive nothing and we would waste all that effort. Doing it this way we have the guarantee of receiving every dollar raised past $1,000. This was always a mission-based campaign, with the funds being used to accelerate the rollout of the planned book series. Otherwise we would just have to wait until we had sufficient online sales to do the next book.
As I write this we are sitting $3 shy of $1,500 – so that’s an average of $500 a day. Cost of books and postage comes to around $1000 for those pledges, so we have $500 contribution towards our illustration costs and stickers. At this stage, that makes me very happy, but I’m not resting on any banana leaf laurels, that’s for sure.
I distributed an A4 flyer with Elijah’s cards to his school, dentist, doctor, occupational therapist and Scouts. I had them printed on quality card, so they look the part. I think I will take it to some local libraries as well.
I am still waiting to hear about TV – staying positive that something will come through! Otherwise, if you know an organisation which could help promote, please let me know. I can email the above flyer (I will add one to the next News-e-Letter) so you can distribute if you wish to.
Well, that’s the blog task ticked off for today! On with the next 30 tasks! Luckily I have taken a week off work to concentrate on this campaign, as there has been such a lot to do. It’s just too hard to do it all in the spare time a normal week gives me at night.
If you think you would like to pledge an amount, either as a donation amount or to receive a reward of some sort (the first book pledge is $20, or 2 for $30, 5 for $50 and 15 for $100) please click here now so you don’t have another thing to remember to do! Have a great day and enjoy the weekend! Best wishes and thanks for your support! Rob
If you are not listening to Podcasts, I recommend that you have a listen! I only jumped on to learn about writing a book, self-publishing and crowdfunding. I am amazed at how much I have listened to and how much I have learned. I feel like I am at university again, or learning my role at work – it’s a good feeling to be filling up a new part of my brain and learning some new skills!
I listen on my hour-long trip to work and either listen at 1.5x speed or 2x speed, since most people on podcasts take their time. It means I cover twice as much ground 🙂 I also recommend skipping the first 3 mins usually as they are just introductions. So I found some very good channels and I have listened to about 100 hours now, condensed into 50 hours.
There’s a lot of experience out there and the interviews with successful crowdfunders all talk about preparation. They also talk about ‘going for it’ rather than waiting until you are sure that the project will be successful. You learn as you go and you sometimes have to just try it out. You may fail, but if you don’t try, you will never know and you will never learn. You have to be positive.
I tested the site with the Art project, but there was little interest. Rather than seeing this as a failure, I learned a lot. The nervousness about what will happen when I press the launch button – it’s no longer an issue! I know that I will be bombarded with people offering me all types of services which I don’t need, so I am prepared for that too. I know that you have to have a product that people really want, so I hope that our book, Motivate Man, will be attractive to many.
Friends and family, and supporters, are great – they give words of support as they are meant to! But unless that converts into orders from people not connected to me, the project will end up being much smaller than it otherwise could be. So I am working hard on growing a community who are interested in backing this and future projects. Kickstarter is not just about raising money – the project helps create interest in the cause, which is to raise awareness for Down syndrome and disability. So if we end up with a larger community, it will be a success.
I have started late on this, so the focus is to be creative and find ways to generate interest. Giveaway competitions, media leads, word of mouth, engaging on Facebook – these are all helping, but there’s not a lot of time left, as you can see from the countdown timer on the left! But it’s going to be fun and I am up for the challenge. With your support we can do this. That’s the power of positivity!
Please join our News-e-Letter for tips and additional info about the book – all those who are in the email group (which is kept private and confidential) when the Kickstarter launches will receive a link to our first (unpublished) book: Elijah and Crumpet – World Famous YouTubers, read by Elijah!
Now I am burning up time checking out groups on there, but it’s an amazing platform, so I’m looking forward to seeing what happens in that space.
The history of why we were not already on Facebook is quite simple – when I first tried to open an account with Elijah, he was too young. Then I had two faces in the picture (one being Crumpet), so it was blocked as it went against the guidelines. So the name Elijah and Crumpet was taken … by me! But blocked!!
Last weekend I researched what I needed to do. I finally worked out that I had to open an account with my name, then make a page for Elijah and Crumpet, then I could create a closed group. So that is all now complete and we have 10 likes and a few members. Yay!
So please come on over if you are on Facebook – you get a free entry into the book draw if you join the group! I have already connected with people from all around the world on there and it’s very satisfying to be able to add an encouraging comment for someone in need.
Short one today as it’s late and I have to get on with the edit for our Kickstarter video. 16 days to go until we launch (don’t you love the countdown clock I added on the left! It’s a good motivator for me!)
Since we started our YouTube channel, I have connected with so many amazing people – some creators on YouTube, some people working in the field of advocacy or disability services, but mainly people with Down syndrome and their families. I wish we had started earlier, since before we put ourselves out there, there were many people doing just that, using social media to advocate and make more people aware.
Why didn’t we start earlier? 3 reasons, really:
Firstly, I didn’t know what I was doing and I didn’t have the time, or I didn’t think I had the time, to learn. I didn’t have Instagram or Twitter and up until a couple of years ago I wasn’t even set up with an account on YouTube! I had no reason to be on social media, I thought life was busy enough.
Secondly, we were absorbed by working with Elijah to give him a normal life. A fully inclusive education and regular activities. Life was busy and being an advocate seemed to be something that other people wanted to do. While we do have friends who have kids with Down syndrome whom we met early on, we were not going to group functions. Again, life seemed busy enough!
Thirdly, the fear of social media and putting Elijah ‘out there’ in the world – a world where trolls abounded and it would only be asking for trouble. Now I know, the reality is that there are hardly any trouble-makers and far more lovely people. So, if I knew back then what I know now, maybe we might have started sooner!
So I commented recently that of all the supportive comments from our 1000 YouTube and 4000 Instagram followers, I have only ever received one nasty comment. Their comment doesn’t deserve to be told – it wasn’t that bad, but was intended to annoy. So I sent a nice comment back thanking them for increasing our views, reported them and blocked them. Job done. It didn’t bother me and it was actually then a talking point about how I had my first negative comment! It was like I had been waiting too long and now I had earned my first Troll badge! I am confident with the processes that Instagram and others have in place, making it quite difficult for those trouble-makers to be annoying for long.
Back to the amazing people, though … so while we are aiming to inspire, educate and entertain, there are so many doing exactly the same, or some of these. I am blown away by the abilities of so many people with Down syndrome whom I have seen on their Instagram accounts – business owners, workers, dancers, models, actors, sportspeople, or just happy kids with their families. It’s great and this in itself does such a lot to advance positive understanding of the condition.
Before social media, we hardly saw people with Down syndrome. Sometimes a group of people on a day out with their care workers. Otherwise with so many being put into institutions in the bad old days, with short life expectancy, it was hardly surprising that there was something of a veil over what Down syndrome was.
I see that veil as having been lifted now and we are all using social media to do this very effectively. When you consider the small percentage still who are on it, things are going to go from good to great. It’s only a matter of time.
The other observation is the international nature of Down syndrome. This is something that I have touched on before. The condition goes across borders, just as being human does, but the bond between families around the world is so much stronger. While in an ideal world, just being human would serve as a strong bond, we kind of stuffed that up some time ago and are trying to make things good again. With Down syndrome, though, plus the connectivity of social media, we are living in the perfect age to work together for a better world future. There is a lot of work to be done, especially with developing countries like China and those in Africa, and especially in the face of genetic testing.
So, what can we do? Well, now is the time to start working on something for 2021 The Year of Down Syndrome. It’s not just for those with or close to Down syndrome, but for everyone. I’m always encouraged when I see people without Down syndrome advocating – like Madi from the Dallas Cowboys, who is putting out stories each day through October to raise awareness. We will be doing our video for her tomorrow, having been asked by Trista the Barista, a lady we met via Instagram (she’s a worker, hence the name, and a hip-hop dancer)(and she has Down syndrome). The more people who develop understanding, the faster society will repair the historical damage that exists. Great opportunities lie ahead!
Have a great day and thanks for following! If you haven’t, please click the follow button on the left and you can also sign up for my email News-e-Letter on the menu bar. Best wishes, Rob
Well, at the last minute, I decided to get an old art campaign up and running again – this time as a Kickstarter campaign so that I could have a trial run and learn more about the process. Here is what I uploaded this morning. Since you can’t run two campaigns at once, I only had a limited amount of time, so the video was just taken from our old YouTube one, with slight modifications. I know it doesn’t explain the project that well, but hopefully the text does. Anyway, it reminds me that we have to make a great video for the book! Here is what I posted:
What makes this project fun and unique?
21 Paintings Around The World is unique because we need 21 people around the world to receive one of our paintings each, then send us a photo or short video of it, so that we can RE-CREATE the artwork in digital form for the public to see once again. So you can all become artists in our project! Very cool! And fun? Well, just look who’s running the show!!!
Elijah and Crumpet – World Famous YouTubers and Instagrammers
Elijah and Crumpet started their YouTube career just over a year ago. They have since grown their YouTube channel to over 1,000 subscribers and have over 4,000 followers on Instagram. There is Dad’s Blog on WordPress too. You may recognise them from TV (if you are in Australia) as they were on Channel Nine’s The Today Show recently!
Elijah loves making the shows and he often asks if we can do some filming. It’s been great for his development as we have been motivated to try new things out for the show. He has been using advanced memory techniques to learn foreign languages and his it has accelerated his reading ability. Through film-making, Elijah learns to stay on task, learn a script, play a role and act, all of which develop his mind and help provide the skills to allow him to live an independent and rewarding life. You can read more about the Elijah and Crumpet channel and see some of our 180 shows here (including this one when we met Hugh Jackman, thanks to The Today Show):
The Early Years
When Elijah was born, I (it’s me, Dad/Rob) knew very little about Down syndrome. There was a natural fear that our child would not be able to do things. Elijah has shown us that by working hard at things he can exceed expectations. It may take him longer to do what most people easily achieve, but he does this with a great sense of humour and positive spirit … well, sometimes he needs chocolate (don’t we all!)
Early on we attended a course on Social Role Valorisation (SRV). Briefly, from what I remember still, the main concept behind SRV is that we have to show our children in a positive light in society. We do this through roles. Society values certain roles, so if you have a job, you are valued as an employee or worker; if you can speak a foreign language, you are considered a clever linguist; or if you can play an instrument, you are a musician. Through his art, Elijah is seen as an emerging artist, so he has yet another valued role. He is able to learn the techniques required to paint with acrylic and through social media we can celebrate this with the world. The world therefore learns to see people living with disability in a more positive way.
21 Paintings Around The World – How the #NoSmallArtistidea came about
We love doing CRAZY things on our show. We think outside the box and aim to do things which have not been done before. It’s all about being memorable and giving viewers a ‘WOW!’ moment which stays with them.
We started with the #NoSmallArtist hashtag because we wanted to inspire and motivate both kids and adults to get painting! We were already part of the #NoSmallCreator YouTube group for creators just starting out. The ability to create art is in all of us and, fortunately, there are many styles and techniques which cater for all levels. Abstract art is the most obvious one which allows absolute beginners to produce something meaningful. Art is as much the thought process as the physical painting, which lends itself to beginners. We just have to get started, which is a barrier to many. Hopefully seeing Elijah and Crumpet getting stuck into the creative process encourages others to do the same.
The idea for this 21 Paintings project came up because we wanted to link up with families connected to Down syndrome around the world. (21 is significant because the medical name for Down syndrome is Trisomy 21, since there is a third copy of the 21st chromosome.) The only problem was that back then our channel was quite small, so while there was interest, there was not enough for all 21 paintings, so we postponed the project. (The video above was actually adapted from one of our original videos!)
Below is ‘4 Corners of the World’, which is a smaller version of the 21 Paintings project. This was also put on hold until we had more viewers. It shows the concept well, though. We position the canvases together and then Elijah paints on them, as one complete painting. We then split up the artwork into the 4 pieces and send these to participants around the world.
When they receive the painting, they take photos or make a short video (on their phone or camera) about the painting’s new home. They can add something about themselves as well, if they like, or about the town they live in. This gets sent back to us and we splice all 4 videos back together to make a digital piece of art. Art which will never physically be together ever again (most probably!), but which exists as a public piece of art forever. The owners feel a bond with the other 3 owners, so it’s a pretty cool concept.
When we started work on our Elijah and Crumpet Children’s Book (which is itself a Kickstarter campaign starting on 28th October – please make sure you visit then!), we considered self-publishing and crowdfunding. After learning about Kickstarter, we started setting up the campaign for the book.
Then just last night (3rd October), I remembered the unfinished 21 Paintings project. From being a novice creator on YouTube I knew that just getting stuck in and starting something, you learn the fastest. So I thought it would be a good idea to run this campaign first, for just 21 days during World Down Syndrome Awareness Month, so that I could promote it and also gather attention for the book project. “Create a mailing list”, as all the podcasts seem to advise! So although I am not giving myself 3 months to prepare, it will be fun and it will be something of a talking point if I can get the campaign prepared in just over a day! Here goes!
The cost of sending the paintings around the world, plus the materials, is about $100 Australian, so we are asking backers for that amount if they want to receive the painting. Otherwise, smaller contributions will go towards painting equipment and materials for this and future projects.
When we first asked our viewers who was interested in the project, we learned that a few people could not afford to pay for the postage (such as one lady in India who said that they needed their spare cash to afford medical expenses for their child). So to include them, we had the idea of having sponsorships … hence the ART SPONSOR rewards which will allow us to donate paintings to 4 backers. These backers will be chosen from people who respond and ask to be put on the mailing list for the project. Dad’s choice is final and it will depend on factors such as the country, how many other people we have in that same country, plus the story of the participant. If we do not get enough, we will offer it to those people who have contributed as MATERIAL(s) SUPPORTERS, choosing someone at random.
Thank you for supporting us. Let’s do this!
With best wishes from Elijah, Crumpet … and DAD 🙂
Risks and challenges
All the materials have been purchased. The only risk is that we get sick and can’t do the work. Otherwise we have a track record of getting things done, as you can see from our YouTube channel growth. If for some reason we don’t get the funding, we will relaunch at a later date.